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This will mark
my 15th year of doing listings for a weekly publication. Listings, of course,
are the things in the tiny type in the middle of the paper telling what's going
on that week in music, movies, night clubs, theater, dance, museums and such,
and I've been doing them since 1984.
You say, "Why is
a busy, high-level executive like yourself, over the age of 40, still doing
listings?" That's a very good question. Most executives would assign a
functionary to do this kind of grunt work, but I find doing listings keeps me
abreast of the city's events-as I should be in my position. I know what's going
on, and when it starts. I never go to any of the things I list, of course, but
I know all about them. Knowledge is power.
I'm the
shepherd, and the listings are my flock. As the listings shepherd, I keep the
listings within the confines of the paper, and if any of them act up, I prod
them with my staff and keep them in line. You say, "You don't prod listings
with a stick." That is correct, but the point is I control the listings. Just last week, I told one listing, "You're
getting too big, boy. I'm gonna cut you down to size." And I did. That's an
executive-type decision, and that's power, too.
"But what is the
essence of doing listings?" you ask. Imparting
information in a concise manner. This is what I have mastered. I take the
raw material-in this case, press releases from various local agencies and
organizations-and compress it with
editorial force into the diamond-like final product: listings. I tell you, the
reader, what something is, where it is, who to call for further information.
This is the Information Age! We're riding the Information Highway! I'm the
state patrolman on that highway, to employ yet another metaphor. I'm not there
to hunt you down and put you in Lucasville, but to help you-the traffic on the
highway-on your way to your desired event.
On a more
personal level, there's a Zen to listings. Listings work is a break from those
high-level meetings and executive tasks that I perform the rest of the time,
like walking around the office and checking up on people. I'm at peace doing
listings. For example, each time I'm about to start listings, I play "The Name
Game" with them in my head: "listings listings bo bistings, banana nana mo
mistings, fee fi fo fistings, listings." That's the kind of positive attitude I
have about them.
There's nothing
more enjoyable than doing a good listing. My favorite listings category is
Classical Music. As I do classical music listings, I imagine myself back in the
time of Haydn and Beethoven, or 1763 Paris, wearing a powdered wig, being
served a bowl of soup balanced on a silk pillow. Or walking around a castle
courtyard. Believe me, I'm not thinking about being a peasant in 1763 and
sleeping in a barn with rats. Hey, I'm the one doing the listings, I can
daydream what I want.
Doing classical
music listings, I can learn composers' names, like Albeniz, Lalliet,
Gubaidulina, Schnittke, Ysa˙e, and von Herzogenberg. I have no idea who these
people are, but I feel superior knowing their names. I'd be stuck if anyone
asked me when these composers lived or even their first names. Their names
aren't "Gary" or "Steve," I'm pretty sure about that. But I can say, "The trio
will be performing works by Vierne and Catelnuovo-Tedesco," and most people
will reply, "Oh, yeah?" and leave it at that.
There's a
negative to listings work, of course. Some people complain that their listings
aren't correct, which is fine, but some of them have an attitude problem.
Listings are free of charge. Just get the information to me in a clear and
timely manner, and I'll help you out! Don't act like it's a paid advertisement!
To some of these
complainers I'd like to say, "Well, I'll send you your money back." To which
they'd have to say, "I didn't send any money." Bingo! I'd say, "I'll solve both
our problems and take the listing out." You should hear the whiners wriggle
around then. There is no listings "entitlement." That's what you have to
understand about listings. But most people are smart. They know not to mess
with a listings guy with ten years in.
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